On December 15, 2025, the “Dialogue & Coexistence” Phoenix Global Development Forum for Enterprises, hosted by Phoenix Satellite Television Group, concluded successfully at Pavilion Arena in Kuala Lumpur, Malaysia. As the core overseas expansion partner of this forum, Yonyou Malaysia participated deeply in this grand event for China-Malaysia economic, trade and cultural exchanges. It gathered together with many government representatives, business leaders and industry elites from both countries to conduct in-depth discussions on the globalization paths of Chinese enterprises and opportunities in digital infrastructure, injecting digital impetus into the collaborative development of Chinese and Malaysian enterprises.

2025年12月15日，由凤凰卫视集团主办的凤凰行天下“对话与共生”企业出海论坛在马来西亚吉隆坡Pavilion Arena圆满落幕。作为本次论坛的核心出海伙伴，用友马来西亚深度参与这一中马经贸文化交流盛会，与多位两国政府代表、商界领袖及行业精英齐聚一堂，围绕中企全球化路径与数字基建机遇展开深度研讨，为中马企业协同发展注入数字动能。

This forum is a significant exchange event marking the new starting point of the 50th anniversary of the establishment of diplomatic relations between China and Malaysia. It has received strong support from Malaysia’s Ministry of Entrepreneur Development and Cooperatives, and Ministry of Tourism, Arts and Culture. Mr. Li Taikang, Deputy Director of Malaysia Tourism, attended the event in person and delivered a speech, injecting robust impetus into the deepened cooperation between Chinese and Malaysian enterprises. With over 30 years of accumulation in the enterprise service sector and global service capabilities, Yonyou has become a core partner of Phoenix Satellite Television’s overseas strategy. Together with renowned enterprises such as GAC, Tan Mu Jiang, Dong-E-E-Jiao, and Wang Laoji, Yonyou supports the forum and builds a bridge for resource connection and experience sharing between Chinese and Malaysian enterprises.

最后本次论坛是中马建交 50 周年新起点下的重要交流活动，得到马来西亚企业及合作社发展部、马来西亚旅游、艺术及文化部的大力支持，马来西亚旅游副局长李泰康亲临现场并发表致辞，为中马企业深化合作注入强劲动力。用友凭借在企业服务领域 30 余年的积淀与全球化服务能力，成为凤凰卫视出海战略的核心合作伙伴，与广汽（GAC）、谭木匠、东阿阿胶、王老吉等知名企业共同为论坛保驾护航，搭建起中马企业资源对接与经验共享的桥梁。

Drawing on Yonyou’s practical experience in serving thousands of overseas-expanding enterprises, Simon Chen, General Manager of Yonyou Malaysia，stated that the core proposition for Chinese enterprises going global lies in achieving the organic unity of “local deep cultivation” and “global layout”. As a key pillar, digitalization runs through the entire process of enterprises’ overseas expansion — from compliance management and financial integration to supply chain collaboration. It can not only help enterprises overcome geographical and policy barriers, but also accurately match local market needs, reducing costs and improving efficiency in cross-cultural cooperation. He specifically mentioned that Yonyou has deeply rooted in the Malaysian market and established a professional local service team. Leveraging its global resources and digital service capabilities, Yonyou provides tailored solutions supporting to multiple languages, multiple currencies and local regulatory requirements. This not only helps Chinese enterprises gain a foothold locally, but also builds a digital bridge for two-way cooperation between Chinese and Malaysian enterprises — an important measure for Yonyou’s layout in the Southeast Asian market and a profound response to the trend of Chinese enterprises going global.

结合用友服务数千家出海企业的实践经验，用友马来西亚总经理陈甍先生表示，中企出海的核心命题在于实现 “本地化深耕” 与 “全球化布局” 的有机统一。数字化作为关键支撑，贯穿企业出海全流程 —— 从合规管理、财务一体化到供应链协同，不仅能帮助企业跨越地域与政策壁垒，更能精准匹配本地市场需求，为跨文化合作降本增效。他特别提到，用友深耕马来西亚市场，已组建专业本地服务团队，凭借自身全球化资源与数字化服务能力，提供适配多语言、多币种、符合本地法规的定制化支持，既助力中企扎根本地，也为中马企业双向合作搭建数字化桥梁，这既是用友布局东南亚市场的重要举措，也是对中企出海趋势的深度呼应。

Finally, the forum concluded with a thought-provoking roundtable discussion themed “How Cultural Exchange Empowers China and Malaysia to Achieve Common Prosperity“.

Tan Sri Datuk Seri Ong Tee Keat, Chairman of the Asia-Pacific Belt and Road Council for International Cooperation; Datuk Majid, President of the Malaysia-China Friendship Association and former Malaysian Ambassador to China; Datuk Quo Qingjiang, Editor-in-Chief of Nanyang Siang Pau (Malaysia) Group; and Tu Hui, CEO of Target Media Malaysia, jointly participated in the roundtable. From multiple dimensions including policy communication, cultural affinity, media roles and business practices, the guests profoundly elaborated on how cultural soft power can inject lasting impetus into bilateral economic and trade cooperation and build a more resilient partnership.

最后，论坛以一场思想激荡的“文化交流如何赋能中马共赴繁荣”圆桌论坛结尾。

亚太一带一路共策会会长丹斯里拿督斯里翁诗杰，马中友好协会会长、马来西亚前驻华大使拿督马吉德，世华媒体(马来西亚)集团总编辑拿督郭清江，以及分众传媒马来西亚(Target Media)CEO涂晖共同参与了圆桌讨论。嘉宾们从政策沟通、文化相通、媒体角色以及商业实践等多元维度，深入阐释了文化软实力如何为双边经贸合作注入持久动力，构建更具韧性的伙伴关系。

The inaugural forum under PhoenixTV’s international event brand “Phoenix Go Glocal” held in Malaysia marks a new phase in China-Malaysia business exchange. Simon Chen, the General Manager of Yonyou Malaysia, emphasized that the company will continue to leverage both Phoenix Satellite Television’s international communication platform and its own digital service capabilities.By focusing on the core needs of Chinese enterprises expanding overseas and building an integrated “localization + globalization“ digital service system，Yonyou aims not only to help Chinese companies establish a firm foothold in the Malaysian market, but also to digitally empower local enterprises in connecting with Chinese resources.This commitment contributes further to the”dialogue and symbiosis” between the two nations.

“凤凰行天下”论坛首次落地马来西亚，标志着中马企业交流进入新阶段。用友马来西亚总经理陈甍表示，未来公司将持续依托凤凰卫视的国际传播平台与自身的数字化服务能力，聚焦中企出海的核心需求，打造“本地化+全球化”的数字服务体系，既助力中国企业扎根马来西亚市场，也为本地企业对接中国资源提供数字化支撑，为中马“对话与共生”贡献更多用友力量。